Daniela Bascelli was nothing short of excited when the internet became available in South Africa. She adapted easily to it and as the online world grew, she kept up with its transitions, trends and how to provide value through monetising business time with strategic applications that build digital marketing ecosystems.
This was not solely for businesses to profit; it includes social movements used as online vehicles to create an impact through the online influence they garner. By working with a solid digital and social media marketing strategy, their needs can be expertly planned and tailored to their objectives and budgets.
Over the years, Bascelli has facilitated training and keynote speaking on these topics in global forums to share her wealth of knowledge. She believes businesses, especially in South Africa and other African countries, do not always have the financial resources to create a solid digital marketing strategy, nor can they usually sustain outsourced marketing strategy beneficiation exercises; this can hamper their digital transformation, and impact profit margins and, ultimately, their growth.
Through her personal brand, Bascelli has had the privilege of working with many dynamic individuals and business owners, helping them to attain their goals. She says this is the most rewarding aspect of what she does: “Helping others is what drove me to learn my craft as best I could, while still pursuing a career in technology and business development.”
Growing up with epilepsy and the stigma that came along with it, Bascelli soon learnt that her differences actually enabled her to better understand the world and the people in it. “People carry so much potential in all facets of life. I believe that all people are unique and carry goodness in their souls. I encourage and pursue a life of doing good and helping others where they cannot always help and support themselves in life’s different and very often tragic circumstances.”
When she first started working in digital marketing, there were no South African organisations through which to learn more about online marketing. This impacted digital transformation within the business sector. Bascelli has used this gap to train and empower more than 10 000 people globally in the past decade of her career. It was especially important for South African SMEs to take advantage of the social media tools available to develop their businesses successfully and confidently.
Bascelli has vast experience in digital and strategic marketing, and uses her experience to continue creating and developing digital marketing strategies that run seamlessly. She urges the younger generation to take advantage of the power of the internet and encourages everyone to be continuous learners. She concludes: “We need to work together, collaborate and help wherever possible in this new world of work in order for mankind to survive and thrive.”
I encourage and pursue a life of doing good and helping others where they cannot always help and support themselves in life’s different and very often tragic circumstances.